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Text Reads: Show Off Your Shop

If you do not want to sell items through Esperanza, this is the option for you. This option works best when you select the items which are best sellers or really encompass what your shop is about. We recommend about 8 listing to really flesh out your storefront, but you can add as many or as little as you’d like. Listings don’t necessarily have to be for products, and we welcome listings which give a flavour of your store too.

Our goal is to create a more sustainable and ethical standard of shopping by making shopping small and local easier for consumers. Free advertising is helpful to everyone and showing off your shop helps to encourage online shoppers away from their phones and onto their high street. Entice more customers into town by showing them just how exciting your shop is.

If you do not want to sell items through Esperanza, this is the option for you. This option works best when you select the items which are best sellers or really encompass what your shop is about. We recommend about 8 listing to really flesh out your storefront, but you can add as many or as little as you’d like. Listings don’t necessarily have to be for products, and we welcome listings which give a flavour of your store too.

Our goal is to create a more sustainable and ethical standard of shopping by making shopping small and local easier for consumers. Free advertising is helpful to everyone and showing off your shop helps to encourage online shoppers away from their phones and onto their high street. Entice more customers into town by showing them just how exciting your shop is.

Text Reads: Why Esperanza
Creating an Esperanza account isn’t just about making sales, we are building a community. If every high street shop, charity shop and small business in the UK had an account on Esperanza, then every consumer in the UK would have access to their local high street at the click of a button. What better way to encourage shopping local?
Text Reads: Product Tabs
On your Add Product Details page, you may have noticed the product tabs at the bottom. Each tab allows you to further customise your listing. Let’s take a look at each tab in more detail.

General

  • Under the General tab you can set your products price. You can also enter a sale price.
  • Under the Sale Price box, you will notice a Schedule button. When you select this, you can set prices for a sale between two dates. Use this to plan a future sale so you don’t have to go back and change the price again afterwards.

Inventory

  • Under the inventory you can add individual product SKUs if relevant to your business.
  • You will notice the Manage Stock tick box. Under all circumstances unless you have a constant endless supply of stock, you must tick this box.
  • Enter your available stock quantity or if you are not selling through Esperanza, set the value to 0.
  • The Allow Back Orders and Low Stock Threshold options allow your store orders to go below zero which is useful if you have the ability to acquire more stock and would like to keep the item available for sale. You have the option to Allow Back Orders, and to Allow But Notify Customers.
  • The final option is the Sold Individually tick box which stops customers from buying more than one of the item listed.

Linked Products

  • Under the Linked Product tab, you can add upsells and cross sells. This gives you the option to introduce the customer to other products they may be interested in.
  • Begin typing the name of another of your products, and you will notice its name pop up. Select the item to add it to the list.
  • If you have not yet added other items, you can come back to this section at a later date to add them in.

Shipping

  • It is not essential to add the measurement details of your items.
  • Under the Shipping Class selection, you will find the name of your stores class which will look something like YourShop-4469. Once this is selected, the shipping options you have set up in your Store Settings will be in place.

Attribute

  • Under the Attribute tab, select Product Attributes from the drop-down menu and click Add.
  • Under the Values section, you can add relevant attributes to your product. Use this section to emphasize important values like plastic free or vegan.
  • You can also select Our Store from the drop-down menu. Use the values here to tell us about your store. For example, Our Store is LGBTQ+ Owned.

Think we are missing an attribute which your store needs? Let us know here.

Advanced

  • In the advanced tab you can add a purchase note. This is the ideal place to add a thank you note to your customer or explain lead times again as a reminder.

Policies

  • If you leave the policies section empty, the policies you have entered in your store settings will show alongside your product.
  • If this specific listing has different policies such as a longer lead time, or is a charity product, you can add your specific product policies here.
Text Reads - Show Off Your Shop
  • Follow our guide for Listing and Selling here to create as many listings as you’d like.
  • When you are adding your product details, use the Product Short Description box to add as much detail as you can about your item including a link which takes the customer to where they can shop from.
  • If your listing is not for a specific item, add the main link to your store. You can add a clickable link by typing a phrase like ‘shop here’ and highlighting it, select the button which looks like two chain links, and type/paste your store link.
  • Scroll down the Add Product Details page to the part that contains a selection of tabs.
  • Use the right arrow to navigate to the Inventory tab.
  • Select the Manage Stock button so it is ticked.
  • When you see the Stock Quantity section, make sure it is set to 0.
  • Save your changes using the Submit or Save Changes button in the top right of the screen.

Screen shot of the user dashboard showing stock level at zero

image of a pair of trousers hanging up
Text Reads: Fees

Esperanza only charges a fee when you make a sale, there are no listing of membership fees. If you do not use our sales functions, you will not be charged. This means using the ‘Show Off Your Shop’ method is free.

When you sell on Esperanza you will need a Stripe account to process payment. When a customer pays, the funds will almost immediately hit your Stripe account minus your fees which are taken automatically.

You will be charged a total of 7.4%+20p per transaction. This includes a 1.4%+20p Stripe charge and a 6% Esperanza charge. We offer a 2% discount on our fees for charity shops, so please get in contact if that is you.

Text Reads: Why Esperanza
Creating an Esperanza account isn’t just about making sales, we are building a community. If every high street shop, charity shop and small business in the UK had an account on Esperanza, then every consumer in the UK would have access to their local high street at the click of a button. What better way to encourage shopping local?
Text Reads - Show Off Your Shop
  • Follow our guide for Listing and Selling here to create as many listings as you’d like.
  • When you are adding your product details, use the Product Short Description box to add as much detail as you can about your item including a link which takes the customer to where they can shop from.
  • If your listing is not for a specific item, add the main link to your store. You can add a clickable link by typing a phrase like ‘shop here’ and highlighting it, select the button which looks like two chain links, and type/paste your store link.
  • Scroll down the Add Product Details page to the part that contains a selection of tabs.
  • Use the right arrow to navigate to the Inventory tab.
  • Select the Manage Stock button so it is ticked.
  • When you see the Stock Quantity section, make sure it is set to 0.
  • Save your changes using the Submit or Save Changes button in the top right of the screen.

Screen shot of the user dashboard showing stock level at zero

Text Reads: Product Tabs
On your Add Product Details page, you may have noticed the product tabs at the bottom. Each tab allows you to further customise your listing. Let’s take a look at each tab in more detail.

Attribute

  • Under the Attribute tab, select Product Attributes from the drop-down menu and click Add.
  • Under the Values section, you can add relevant attributes to your product. Use this section to emphasize important values like plastic free or vegan.
  • You can also select Our Store from the drop-down menu. Use the values here to tell us about your store. For example, Our Store is LGBTQ+ Owned.

Think we are missing an attribute which your store needs? Let us know here.

Policies

  • If you leave the policies section empty, the policies you have entered in your store settings will show alongside your product.
  • If this specific listing has different policies such as a longer lead time, or is a charity product, you can add your specific product policies here.
image of a pair of trousers hanging up

Shipping

  • It is not essential to add the measurement details of your items.
  • Under the Shipping Class selection, you will find the name of your stores class which will look something like YourShop-4469. Once this is selected, the shipping options you have set up in your Store Settings will be in place.

Advanced

  • In the advanced tab you can add a purchase note. This is the ideal place to add a thank you note to your customer or explain lead times again as a reminder.

General

  • Under the General tab you can set your products price. You can also enter a sale price.
  • Under the Sale Price box, you will notice a Schedule button. When you select this, you can set prices for a sale between two dates. Use this to plan a future sale so you don’t have to go back and change the price again afterwards.

Inventory

  • Under the inventory you can add individual product SKUs if relevant to your business.
  • You will notice the Manage Stock tick box. Under all circumstances unless you have a constant endless supply of stock, you must tick this box.
  • Enter your available stock quantity or if you are not selling through Esperanza, set the value to 0.
  • The Allow Back Orders and Low Stock Threshold options allow your store orders to go below zero which is useful if you have the ability to acquire more stock and would like to keep the item available for sale. You have the option to Allow Back Orders, and to Allow But Notify Customers.
  • The final option is the Sold Individually tick box which stops customers from buying more than one of the item listed.

Linked Products

  • Under the Linked Product tab, you can add upsells and cross sells. This gives you the option to introduce the customer to other products they may be interested in.
  • Begin typing the name of another of your products, and you will notice its name pop up. Select the item to add it to the list.
  • If you have not yet added other items, you can come back to this section at a later date to add them in.
Text Reads: Fees

Esperanza only charges a fee when you make a sale, there are no listing of membership fees. If you do not use our sales functions, you will not be charged. This means using the ‘Show Off Your Shop’ method is free.

When you sell on Esperanza you will need a Stripe account to process payment. When a customer pays, the funds will almost immediately hit your Stripe account minus your fees which are taken automatically.

You will be charged a total of 7.4%+20p per transaction. This includes a 1.4%+20p Stripe charge and a 6% Esperanza charge. We offer a 2% discount on our fees for charity shops, so please get in contact if that is you.

If you do not want to sell items through Esperanza, this is the option for you. This option works best when you select the items which are best sellers or really encompass what your shop is about. We recommend about 8 listing to really flesh out your storefront, but you can add as many or as little as you’d like. Listings don’t necessarily have to be for products, and we welcome listings which give a flavour of your store too.

Our goal is to create a more sustainable and ethical standard of shopping by making shopping small and local easier for consumers. Free advertising is helpful to everyone and showing off your shop helps to encourage online shoppers away from their phones and onto their high street. Entice more customers into town by showing them just how exciting your shop is.